WINGS is a non-profit organization with a mission to end the cycle of domestic violence. They aim to provide a holistic approach that includes safe housing, coupled with services such as counseling, legal support, and child care services.

In their efforts to increase awareness and support, WINGS partnered with us to produce an impact video. This video would share a personal story of survival and triumph, and highlight how WINGS played an instrumental role in that journey.

Objective

The primary goal was to create a compelling impact video that could effectively communicate the story of a woman and her two sons, who had overcome a domestic violence situation with the help of WINGS.

The secondary goal was to show the video at the organization's Sports Luncheon, which would be attended by prominent figures and potential donors, to garner emotional engagement and financial support for the organization.

The Outcome

The completed video was first shown at the WINGS Sports Luncheon. Attendees included important figures like the owner of the Chicago Bulls basketball team, and other potential donors and supporters. The video moved the audience deeply and resulted in increased awareness of WINGS' cause.

Following the event, the video was also shared on various digital platforms and social media channels. The response was overwhelming, with the video receiving significant shares and likes, and prompting an influx of donations and volunteer sign-ups.

Our Strategy

Our strategy aimed to deliver a genuine and uplifting narrative. We designed the video to blend personal testimonies, glimpses into the family's everyday life, and sports-related sequences.

The story line was meticulously structured to highlight their hardships and the transformative role WINGS played in their path to recovery and personal development.

Reflection

The WINGS impact video effectively showcased the power of storytelling for societal issues, underscoring the organization's crucial work for domestic violence victims.

It also highlighted sports as a healing tool, delivering a potent narrative of resilience and hope. This project validated that compelling narratives can galvanize support and resources for life-changing causes.